View Here : What Does No Haggle Price Mean At Carmax
Well, there's haggling and then there's negotiating. CarMax's target customer is basically someone who is intimidated by the car-buying experience. They sell highly-reconditioned (often new-appearing) cars at a premium, set price, and claim "no haggling".
CarMax prides itself on creating a dealership experience unlike any other. Well, now that Saturn is going Tango Uniform. CarMax emphasizes no haggle pricing, easy financing, and a process that involves only one person.